What is the average salary for a yoga teacher?
How should I price my classes?
What’s the expected fee for a corporate class?
Am I undercharging for 1-1s?
If you are a self-employed yoga teacher you may have asked yourself one, if not all, of the above questions.
There is no fixed rate for teaching yoga, and what with some yoga instructors offering classes for next to nothing, studios underpaying their staff and a relentless bargain culture, it becomes increasingly difficult to know how much you should expect to be paid for teaching.
Unfortunately, there is no guide book explaining how to price your classes or events as a yoga teacher. We are working on a project to resolve this! We are asking yoga teachers to fill out this survey outlining how much they charge, and all recipients will receive the results!
In the meantime, here are several important factors that will help you decide on a price.
The “average” price for a yoga class varies depending on the location. The number of yoga teachers in the area, population size and economic demographics are just some of the many factors that impact how much people expect to pay for a class. For example, an hour session in the centre of London is more expensive than the same class in say Sheffield, or Manchester. To get an idea of what you can expect, look into what other teachers in your area are charging for similar classes.
Likewise, different venues will pay different rates. Boutique studios may price classes slightly higher to cover additional costs such as bathroom facilities, drinks and towels or luxury mats.
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Classes that require specialist equipment, such as aerial yoga, or resources, like hot yoga, will often be priced higher than a “typical” hatha or vinyasa class. Equally, if you are providing mats or other materials, as is frequently the case for corporate classes, you can raise the price of the session.
You can also expect to charge considerably more for private clients, particularly if you have to travel further to reach them. Again, it is worth asking those around you for advice on how much to charge for a 1-1 or corporate class. There are several Facebook groups for yoga teachers with threads on this very question!
Your students are not just paying for your time, they are paying for your knowledge and skills. They have attended your class to be safely guided through a practice with a professional who knows what they are doing. This is particularly true for specialist classes such as pregnancy, children’s yoga, where the teacher has invested in further education and training.
Regrettably, teachers often feel pressured to offer exceptionally cheap classes in order to gain the “competitive edge”, undermining the hard work of those who have invested in their career. It is therefore vital that yoga teachers who have undertaken quality training courses do not under-price themselves, as this, in turn, diminishes the value of all of those working in the profession.
Want to know what others are charging?
For many, teaching yoga is a career path chosen for the pure love of the practice, not for the financial gain. After all, it is Confuscius who said “Choose a job you love, and you will never have to work a day in your life”. Nevertheless, the majority of people still need to make a living to survive.
Recognising your worth as a yoga teacher will give you the confidence to charge a rate that is appropriate for you, and which will allow you to continue to pursue your passion.