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Tips for managing your yoga business during the festive season

Melissa Albarran
Nov 25, 2021 12:38:00 PM

With Christmas day fast approaching, you may well be thinking about how to prepare for the inevitable lull in your yoga classes. As schools break up for the holidays, families travel to see loved ones, and many opt for a festive tipple over a morning vinyasa, you will likely find yourself with a substantial amount of free time between now and the New Year. 

While the festive season is most definitely a time to rest and rejuvenate, it is also wise for us yoga teachers to use the extra time to make plans for the year ahead. Whether you’re creating a social media calendar or reading up on postnatal yoga (all the while enjoying a hot drink and mince pie), taking action on your business now will ensure your yoga business is in the best position come 2022. 

Further Training

Take advantage of a quieter schedule to learn something new and advance your teaching skills by undertaking further training. This has never been easier, as the rise in remote learning during the Coronavirus pandemic has led to an abundance of easily accessible online courses, allowing you to study from the comfort of your own home. Using the holiday season as a chance to enhance your understanding of yoga, or increase your business knowledge will ultimately enable you to expand your offerings come January. 

Review Last Year 

December is a good time to carry out an annual review. Look back at your teaching achievements over the last 12 months and evaluate your progress. What went well? What could be improved? Did you have any disasters, and if so, what did you learn from them? What positive feedback did you receive? Etc. Conducting an end of year review gives you an opportunity to congratulate yourself on your wins, and put you in a better position to move forward with your business. 

Prepare for Next Year 

As the old saying goes, “fail to prepare - prepare to fail!” Using the festive period as an opportunity to plan a strategy for the next 12 months is an effective use of your time. Sit down with a calendar and schedule some rough dates for potential workshops, retreats, or courses and festivals. With this in mind, you can begin to think about how you will market your events and classes, and what your social media calendar will look like. 

Learn more about Facebook for yoga businesses here. 

Add Value

The Christmas break is an opportunity to step back and observe. It is a chance to look at the bigger picture and reflect on significant trends of the last year, the key moments in yoga, and cultural attitudes. How can you leverage these trends to grow your business and support your students? Maybe now is the time to launch that podcast idea, or introduce a monthly newsletter - get creative with how you can connect with your audience and make a positive impact! 

Create High-Value Events

Compensate for the inevitable Christmas dip by planning high-value events for the New Year. Holding a workshop or retreat is a productive means to build back your income and diversify your offerings from general yoga classes. As many people resolve to focus on their wellbeing in January, now is the ideal time to start planning and promoting upcoming events. 

If you’re looking for more ideas to create a winning strategy for the New Year, read on.

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