You've probably heard the term 'landing page' come up now and again. Whether it be from us in videos or from your peers. Unless you have dipped your toe in the marketing world, it's unlikely you know what this means or how it can significantly improve how full your yoga events are.
So, what is a landing page?
A landing page is typically created for a defined purpose or goal. This could be for an advertising campaign you are a running, or to gain their details in exchange for a resource. They have minimal distractions and they prompt the customer to take a specific action. This action could be any of the following:
- Download a resource (example)
- Register for an event (example)
- Join an email newsletter
- Sign up for a free trial
- Pay for an advertised product/service (example)
Landing pages provide the customer with context to your product/service and the ability for them to take the next step on their customer journey.
And how can they help?
Landing pages have the ability to provide you with extremely valuable data, not to mention you can run A/B tests very easily to figure out what works on your audience. Here are a list of the benefits to having landing pages:
- Generate leads
- Increase your conversion rate
- Grow your mailing list
- Improves credibility
- Increases brand awareness
- Gain insights into your target audience
- Understand what drives your audience to take action
All of these perks will allow you to effectively grow your yoga business! So make landing pages of every product/service that you offer, think of the brilliant lead generators you can build and set up a mailing list. You are sure to reap the benefits of your efforts.
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