Share this
Instagram For Yoga Business (part 2)
by Aimee Williamson on Jun 19, 2018 3:52:00 PM
This week I will be talking you through links, tags, mentions, the algorithm, explore and stories! This blog will give you a good understanding of Instagram and the ways you can use it for your business. This part of the blog goes into more depth of Instagrams features, it’s not all just images! One of the biggest growing features is stories. It has been suggested that more people are watching stories than scrolling through the timelines viewing images! So if you’d like to learn more about these features, continue reading.
Links
Something I see a lot of is people putting links in the caption of their post, this is okay if other people are searching on a desktop as they can easily copy and paste the link. If they are using a device (like the majority of Instagram users) they can’t copy the link directly from your caption.
The only way to get a hyperlink on Instagram is from your page bio. The intention of this link is to go directly to your website but you may want people to go elsewhere. You may want them to buy ticket for an event or view a specific page, so you can edit this as often as you like. I recommend using a software such as linktr.ee so that you can add multiple links on one page! If you are putting the link in your bio (where it says ‘website URL’) then be sure to let people know that in the caption by saying ‘link in bio’.
Tags and Mentions
Mentions and Tags may sound like they are the same thing but they are slightly different. A mention is a link to another persons profile in a caption/bio/story. A tag is a link to another persons profile within the picture itself and often used to point out the Instagram accounts of those in the image.
Mentioning others on Instagram is very simple, all you have to do is type @ and start typing the name of the account you would like to tag. This creates a hyperlink that will direct to the (mentioned user) profile. The user you have mentioned will also be notified that you have mentioned them in your post.
When tagging others on Instagram you simply need to select ‘tag people’ when adding an image, you then need to tap on the photo (where you want the tag to be) and then type in the name of their account.
The benefits to tagging and mentioning others
As explained above, tagging others on Instagram is when you ‘tag’ that person in an image. This is useful if there are others in your image and you can tag their profile. You will notice that if you tap once on an image in Instagram, black rectangles come up with account names, these are tags. This will also be visible from the subject of the tags’ profile. Also great to let people know what mat you are using or where you got your yoga clothes from.
You may want to mention others on Instagram if you are promoting an event and there are others involved. Again, they will be notified.
The Algorithm
Your Instagram timeline is not sorted chronologically, it is sorted by an algorithm. This means that Instagram will show you posts that they think you will love even if it’s 5 days old! They are changing this soon so that very old posts do not get bumped to the top of your timeline so you may have to start posting more frequently. Algorithms can and do change fairly often.
Explore
The explore tab on Instagram is where you will see posts from users that you don’t necessarily follow but Instagram thinks that you will like their content. This is useful as a business, as it allows you to connect with new people, potentially gaining you new students.
It will also give you an idea of what other users with similar interests are posting and you can see which hashtags that they use.
Stories
Stories have become increasingly popular and you can mention other users in them or add some music! They are more interactive for users.
Another feature of Instagram stories is the ability to Archive them and publicise them to your profile, these are known as highlights. This means your story will be public for as long as you’d like it to be (unlike the normal stories you see on your news feed which are automatically deleted after 24 hours).
Share this
- World Of Yoga (74)
- Teaching Yoga (56)
- Yoga Business & Marketing (37)
- Thinking Of Teaching (14)
- COVID-19 (6)
- Stress Awareness Month (5)
- Yoga For Men (5)
- Community (3)
- Online Presence (3)
- Pregnancy Yoga (3)
- CPD Academy (2)
- Experience (2)
- Amrita (1)
- Anatomy (1)
- Asana (1)
- Discussions (1)
- Interview (1)
- Kids Yoga (1)
- Living The Yogic Life (1)
- Meditation (1)
- Mindset (1)
- Roots of Yoga (1)
- Traditional (1)
- Trainee (1)
- September 2024 (1)
- August 2024 (2)
- July 2024 (4)
- June 2024 (1)
- May 2024 (5)
- March 2024 (1)
- February 2024 (2)
- October 2023 (2)
- September 2023 (6)
- August 2023 (4)
- June 2023 (1)
- May 2023 (3)
- April 2023 (2)
- February 2023 (2)
- January 2023 (2)
- December 2022 (4)
- November 2022 (4)
- October 2022 (6)
- September 2022 (3)
- August 2022 (5)
- July 2022 (4)
- June 2022 (1)
- December 2021 (1)
- November 2021 (6)
- October 2021 (2)
- September 2021 (2)
- August 2021 (1)
- July 2021 (3)
- June 2021 (1)
- May 2021 (2)
- April 2021 (3)
- March 2021 (2)
- January 2021 (2)
- December 2020 (1)
- October 2020 (2)
- August 2020 (1)
- July 2020 (2)
- May 2020 (1)
- April 2020 (2)
- March 2020 (1)
- December 2019 (1)
- November 2019 (3)
- October 2019 (4)
- September 2019 (6)
- August 2019 (1)
- July 2019 (5)
- June 2019 (3)
- May 2019 (9)
- April 2019 (9)
- March 2019 (1)
- February 2019 (12)
- January 2019 (3)
- December 2018 (5)
- September 2018 (4)
- August 2018 (2)
- June 2018 (2)
- May 2018 (2)
- March 2018 (1)
- April 2017 (1)
No Comments Yet
Let us know what you think