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Finding Students and Space is Becoming A Critical Problem for Teachers

Bruce Mackay

Written by Bruce Mackay

Finding Students and Space is Becoming A Critical Problem for Teachers

Are you a yoga teacher with a full schedule and no need for more students? Then consider yourself fortunate.

According to the results from our recent survey which looks at the sustainability of teaching yoga as a profession, over 61% of teachers say they struggle to find enough students.

Also, 85% of teachers have trouble finding affordable rental spaces, and 71% believe yoga is saturated in their area, making it difficult to compete.

So what does this tell us and how can we work to improve the situation?

Difficulty Finding Students

There seem to be three primary strategies for finding students.

  1. Teach at a yoga studio. (Students and space provided)
  2. Set up classes. (Advertise for students and space)
  3. Supplement a studio teaching position with private classes

The first option is an excellent introduction to teaching but ultimately limits your earning power. The second and third strategies offer better earning potential but require more time, upfront costs and marketing knowledge to accomplish.


Difficulty Finding Spaces

The results indicate that 85% of teachers struggle with finding affordable rental spaces and 53% can't find any at all. It is a real problem for teachers, especially those of us that are starting.

We recently reached out to over 500 gyms and studios to identify whether or not there would be an interest in renting available spaces to yoga teachers. The results were very positive with three-quarters of them saying they would be willing to work together with teachers.


Too Much Competition

One of the challenges for teachers is that yoga is not regulated. The result is anyone can take a quick training course and call themselves a yoga teacher and start offering lower prices to take loyal students from more qualified and experienced teachers.


What Can We Do About It As A Collective? 

Promoting quality teaching and training is the core of what Yoga Alliance Professionals stands for. Accredited yoga teachers that share the same values are getting drowned out in a sea of yoga classes and content. To counter this, we are reaching out to the public and educating them on the importance and safety values in working with a fully qualified and highly trained yoga professional.

To get started, you'll find two new sections on our homepage. You can click any of these to learn more about the program.

  • Find teachers for one-on-one yoga classes - View program
  • Promote corporate classes and help companies connect with the teachers - View program


What's Next? 

We rely on feedback from our community of yoga teachers. Over the upcoming months, we are going to be placing emphasis on promoting teachers that invest in further training and continuing to ask your opinion on the most significant challenges you are facing as a yoga professional.


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Topics: Yoga Business Professional New Features Community